B2B Startup Marketing: A Practical Guide

How to Build Your B2B Marketing Operation from the Ground Up

“I wanted to create a resource for marketers who are interested in learning how to deliver growth at their startups”

Dan Moshkovich

Author, Marketer, Entrepreneur

What's Inside

Over 15 years of digital marketing experience at various start-ups. Condensed into actionable insights.

Best Practices

Learn about industry best practices, processes and methodologies. Understand how to develop a holistic digital marketing strategy and operation from the ground up.

Messaging and Branding

Understand how to craft the right message in order to communicate your brand effectively. Build the right content to resonate with your audiences.

Sales Enablement

How to use marketing to support and enable sales processes and teams. Position yourself and your team as the focal point for sales success.

Tools and Technologies

Navigate the latest marketing industry technologies, tools and solutions to help you be a more effective marketing professional.

Data, Reporting and KPIs

Build the infrastructure you need to help you collect, understand and act on your data. Which KPI’s to track and how to ensure you analyze performance effectively.

Demand Generation

Develop creative campaigns and innovative payloads. Deliver successful results more efficiently using the latest technologies and strategies.

B2B Startup Marketing

Actionable insights and processes
Learn how to develop a holistic B2B marketing strategy
Learn about industry best practices and methodologies
Understand how to leverage the latest marketing tools and solutions
Tips on how to build a sustainable B2B growth engine

About the author

I have been a digital marketer for the last 15 years. Most of that career has been spent at B2B startups building marketing teams and driving growth. I was usually tasked with building company’s marketing department and marketing operations from the ground up. 3 of those startups have successfully exited. 2 were acquired (one by a multinational conglomerate and the other by a publicly traded company). The third startup conducted an IPO at a $4B valuation. I have consulted with founders of several other startups about their marketing activities and continue to do so today.

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